Five cases.One honest take on each.
Brand systems, product design, identity work, and AI pipelines. Documented the way they actually happened, not how they look in hindsight. Each case study shows what the problem was, what I made, and what it did.
A brand system that ships every week
Directing the marketing design ecosystem at DriveU: OOH hoardings, standees, auto hoods, flyers, canopies, social, performance creative. One brand, 40+ assets a month, zero drift. How a tight visual system keeps output consistent at speed.
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One cart. The whole household.
Quick commerce treats every order as one person. Indian households don't work that way — one person compiles a WhatsApp thread, orders alone, fronts the bill. So I designed the Shared Cart: everyone adds their own items, money stays visible, and settlement never needs a reminder. A working React build — no major Indian quick-commerce app ships this today.
Read case study →Brands built from first principles
Eight brands. Eight briefs. One approach: logo, type, colour, and visual language built from scratch for each, never templated. Education consultancies, esports orgs, F&B, gaming, wellness. Each with a full brand guidelines document that remains the live spec. Proof that system-thinking applies regardless of sector.
Read case study →Design AI workflow: built for real brand work
Not a tools demo. A full design workflow wired with multiple LLMs: Claude for reasoning and brief synthesis, Gemini for multimodal storyboarding, ChatGPT for copy iteration. Gen AI image generation with brand-tuned prompt engineering using Adobe Firefly. MCP-powered design creation, multi-LLM brand system generation, and a team-wide AI workflow that cut production time by ~40%.
Read case study →Uyara - Journaling App User Research
A 10-question Google Form. Six honest respondents. The bridge from assumption-based personas to a four-archetype audience model: primary, adjacent, anti-persona, and a founder hypothesis named openly. Research as the act of writing down what the team is allowed to stop arguing about.
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