The long version.
Design case studies by Santhosh Kumar M: the DriveU brand system, SprintMart shared cart product design, and UYARA user research.
Anyone can post a nice image. These are the three projects written out properly: what the problem was, what I made, what it did,
and the bits that went wrong on the way. Longer than a Behance post, and more useful.
DriveU brand system
Running marketing design at DriveU on my own: hoardings, standees, auto hoods, flyers, canopies, social posts and performance ads. Around 40 finished assets a month, and every one of them still looks like DriveU. This case explains the system that makes that possible.
Read case study →
SprintMart shared cart
Grocery apps assume one person is ordering. In most Indian homes, one person collects everyone's requests on WhatsApp, orders alone, and pays the whole bill. I designed a shared cart instead: everyone adds their own items, the money stays visible, and the settlement happens without anyone chasing it. Built as a working React app.
Read case study →UYARA user research
A journaling app was being designed around who we assumed the user was. I ran a ten-question survey with six people to check. The answers gave us four clear user types, including one we decided not to build for. This case shows how the research changed the product direction.
Read case study →More is coming.
Three are written up. The rest are still in drafts, getting rewritten for the fourth time, because that is apparently how I work. Everything else lives on Behance until then.