The DriveU brand system.
I design everything DriveU puts in front of a customer. On their screen, inside the app, and out on the street. Seven surfaces, one look, and one person making it.
Scroll fast and the strip keeps up
Performance ads.
Six ads, one for each reason people actually book a driver. Scroll to deal them out.
In-app.
It's a tiny 328×196 slot in front of a paying customer, so it only gets to say one thing. Pick a banner and the phone plays it.
Email.
Four campaigns built off one template, so the offer always lands before the fold.
Print and outdoor.
Hoardings, canopies, partner walls and merch. Get one wrong and it costs a full print run.
Standees.
Floor units that go wherever the campaign goes. A bar during IPL season, a mall lobby, a corporate foyer, a driver training camp.
Stickers.
A don't drink and drive set for cab windows. The people sticking them on are not designers, so there is no room for a wrong call.
Social.
Launches, events and a bit of roadside gyaan. Hover a column to pause it, then click any post to zoom in.
My role.
I design every asset across all seven surfaces.
I lock the look before anything goes to production.
I handle the files, proofs and vendors right up to install.
I run an AI-assisted workflow, which is about 40% faster than how I used to work.
Seven surfaces, one designer