Brand and marketing designer, based in Bengaluru.
Santhosh Kumar M, visual designer for brand and marketing, based in Bengaluru, India.
I'm Santhosh Kumar M. I design what a brand needs to show up in public: social posts, print, hoardings, campaign films, performance ads. I do this full time at DriveU, and I use AI tools inside the process so the work moves faster without getting worse.
Numbers.
Four companies so far. The work has changed a lot. The habit of finishing on time has not.
work, since 2018
a month at DriveU
using AI tools
for in a week
Work.
I picked these three because each one shows a different part of the job: running a brand, designing a product, and doing the research first.
Process.
Every project at DriveU runs through the same five steps. AI handles the repetitive middle. I make the calls at the start and the end, which is where the work is actually decided.
Click any step to see the tool I use and why.
Read the full case
Ask.
Hiring, scoping a project, or just curious.
These answers are written by me in advance.
No AI, no waiting.